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This fertilizer company forays into specialty chemical sector. A bold move?

When asked, “Beta mann me dusra laddoo phoota?” (To feel ecstatic joy). This is a well-known phrase from the marketing for the Mondelez-owned Cadbury Dairymilk Shots. The saying “Man mein laddoo phootna” refers to being overjoyed following an event. The company advertised two chocolate balls each packet, therefore the ad creators turned the proverb on…

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