How Mukesh Ambani’s RIL is planning to take on Coke and Pepsi in India
TAMIL NADU/NEW DELHI: Reliance, a major Indian industrial company, is reviving a well-known regional cola brand with plans to compete with PepsiCo and Coca-Cola in a crucial market by leveraging its extensive retail network, lowering prices, and appealing to nationalist sentiment.Reliance, a company owned by billionaire Mukesh Ambani, last month introduced redesigned Campa beverages, sweet…