PepsiCo India’s Bold Investment in Assam

PepsiCo India investment

Date- September 6, 2023

Place- New Delhi, India

PepsiCo India is set to make a substantial investment of ₹778 crore (approximately $105 million) in Assam to establish its first-ever food-focused manufacturing plant in the region. This strategic move is poised to have a significant impact on the local economy and agriculture sector.

The manufacturing facility, scheduled to be operational in 2025, will be located in Nalbari, spreading over 44.2 acres of land. Notably, it is expected to create job opportunities for approximately 500 individuals, both directly and indirectly.

PepsiCo India’s investment isn’t just about production; it’s also about supporting local farmers. The company plans to leverage cutting-edge technology, high-quality seeds, and affordable machinery to assist farmers in the region. Their ambitious goal is to source a whopping 50,000 tonnes of potatoes from Assam for the production of Lay’s chips. This endeavor will not only enhance the livelihoods of farmers but also stimulate the demand for cold storage capacity, estimated at 60,000 tonnes in the coming years.

Eugene Willemsen, Chief Executive Officer of PepsiCo for Africa, Middle East & South Asia, highlighted India’s pivotal role as one of the fastest-growing markets for the company in the AMESA region. He emphasized PepsiCo’s commitment to investing in India’s capacity and growth, particularly in Assam.

Furthermore, PepsiCo India has also signed a memorandum of understanding (MoU) with the Assam Skill Development Mission and Directorate of Employment and Craftsman Training. This partnership aims to empower women in the region by enhancing their employability.

As the plant gears up for operation, it is expected to stimulate growth in the Micro, Small, and Medium Enterprises (MSME) industry, offering opportunities in packaging products like laminates, cartons, scrap, and other local ancillary sectors.

PepsiCo’s significant investment in Assam not only marks a milestone in the company’s expansion but also reflects its dedication to fostering economic growth and sustainability in the region. This venture stands as a testament to India’s growth story and the company’s commitment to building a brighter future.